The Melbourne Renegades are dialling up the flavour this summer both on and off the cricket pitch, announcing a new partnership with Mexican inspired food brand Old El Paso™ for the upcoming Big Bash season.
Taco-bout a perfect pair: OLD EL PASO™ partners with Melbourne Renegades for BBL|15
This one-year partnership will see Old El Paso™ become the club’s Official Platinum Partner (BBL), Official Partner (WBBL), and Official World Food Partner (BBL), bringing its signature spice to Renegades fans throughout WBBL|11 and BBL|15.
The iconic Old El Paso™ logo will proudly adorn the BBL squad’s playing sleeve, celebrating two iconic brands shared commitment to fun, family and unforgettable moments on the field and at the table.
Old El Paso™, a global leader in world foods and the number one favourite Mexican inspired brand in Australia, has been bringing vibrant, flavourful meals and shared experiences to Australian families for decades. From their beloved tacos and tortillas to their signature seasonings and sauces, Old El Paso™ is more than just food – it’s about connection, fun, and sparking lively conversations around the dinner table. With tacos being the number one Mexican inspired meal consumed in Australian homes, it’s a fitting partnership given the Melbourne Renegades are the reigning number one team in the WBBL competition.
Fans can anticipate a season packed with playful integrations that will spark debate, flavour, and excitement across Renegades match days and digital channels. Old El Paso™ will be taking over the popular Renegades Fan Cam activations on game day, sparking healthy debate with the age-old "Hard vs. Soft Taco" vote that spills over from dinner tables into the grandstands and now the Renegades playing team.
Surini Perera, Marketing Director ANZ and Old El Paso™ ANZ, said:
“At Old El Paso™ we’re all about bringing families together, whether it’s around the dinner table or in the stands. We’re proud to partner with Melbourne Renegades, a club that shares our strong sense of community and connection. To bring an unforgettable summer of cricket this Big Bash Season.”
Melbourne Renegades General Manager, James Rosengarten, said:
“We’re thrilled to welcome Old El Paso™ to the Renegades. Their focus on bringing people together through food and fun matches perfectly with the way we aim to connect with our fans. Both Old El Paso™ and the Renegades create and celebrate memorable moments, and together we’ll do just that with our fans across both the BBL and WBBL this season.”
Prepare for a summer where every boundary and every bite is packed with excitement, as Old El Paso™ and the Melbourne Renegades team up to deliver an unparalleled Big Bash experience!
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
In Australia, General Mills brands include Old El Paso™ Mexican food, Latina™ Fresh pasta and sauce, 25° South™ fresh pasta, Nature Valley™ and Fibre One™ snack bars, Betty Crocker™ cake mix and frostings, Haagen-Dazs™ ice cream and Gushers™ fruit snacks.