Youi has become the Official Partner of the Big Bash Leagues and Melbourne Renegades, alongside four other Big Bash clubs, in a new partnership celebrating the fans and communities at the heart of cricket.
Youi backs the fans who make the Big Bash
Built around Youi’s belief that cricket is made by fans, the partnership will celebrate the passion, energy and excitement fans bring to the Big Bash Leagues across the summer.
In addition to the League partnership, Youi will also be supporting the Brisbane Heat, Hobart Hurricanes, Melbourne Renegades, Melbourne Stars and Sydney Thunder.
The Youi brand will feature proudly on the playing kit of all five clubs across the KFC BBL|16 season and on umpire uniforms across both competitions. The partnership will also come to life through match-day and community activities across the League and clubs.
The partnership represents a shared commitment by Youi and the Big Bash to recognise the people that strengthen cricket participation and support those who contribute to the game in their local community.
Phil Rigby, BBL’s Head of League Operations and Club Growth, said:
“We’re delighted to partner with Youi and are thrilled that they will be key supporters of five of our Clubs and the Big Bash Leagues more broadly.
“We’re particularly pleased our fans will live at the heart of Youi’s partnership and their involvement will be celebrated and championed throughout the summer.
“Like Youi, we believe cricket is made by fans and support their ambition to champion the people who make the Big Bash Australia’s favourite summer entertainment product.”
Youi Chief Marketing Officer Angela Greenwood said the partnership reflected Youi’s commitment to recognising the people and communities behind Australian sport.
"We’re incredibly proud to partner with Cricket Australia and become an Official Partner of WBBL and BBL, while supporting five clubs from the elite-level through to grassroots across the country.
“At Youi, we believe sport is made by fans. Their passion, loyalty and energy create the moments and atmosphere that make sport memorable, and cricket is no exception.
“The Big Bash format brings families, friends and communities together throughout the Australian summer. This partnership will celebrate and engage fans, communities, and volunteers who are the lifeblood of community cricket across the country.
“We’re excited to partner with the Big Bash Leagues and the clubs to shine a spotlight on the people in our communities who make the game what it is today.”
The partnership will officially commence with Weber WBBL|12 season which begins this Thursday, October 29.