True Value Solar gets on red | Melbourne Renegades - BBL
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True Value Solar gets on red

25 October 2013

The Melbourne Renegades has extended its partnership with Australia’s largest solar company, True Value Solar, for another season following the on and off-field success of BBL|02.

Renegades Chief Executive Stuart Coventry said he was delighted to continue the club’s association with the iconic clean energy brand.

True Value Solar has again signed on to the Renegades’ highest sponsorship tier as Principal Partner.

“We’re pleased to welcome True Value Solar back to the Renegades family and look forward to another successful season together in the KFC T20 Big Bash League,” Coventry said.

“With its high-quality, low-cost approach, True Value Solar is making clean energy more accessible than ever before in Australia, and we’re proud to have them on board as Principal Partner.”

True Value Solar’s logo will again occupy the front and back of the club’s playing jerseys, the front of its media polos, the space above the right ear of player caps, and the playing surface at Etihad Stadium.

True Value Solar’s Group General Manager Leon Siebel said the organisation was “extremely excited” to be on board with the Renegades once again.

“We see the partnership an important part of our broader engagement within the community and we just love the way they think outside the box when it comes to family entertainment,” Siebel said.

The Renegades capped a remarkable turnaround both on and off the field in BBL|02 by sealing the minor premiership and producing some of the highest television viewership numbers ever seen on former host broadcaster Fox Sports.

Led by new CEO Stuart Coventry and a host of Australian and international cricket superstars – including club captain and regular T20I/ODI opening batsman Aaron Finch, the world’s leading Test wicket-taker Muthiah Muralidaran, Australia Test opening bowlers Peter Siddle and James Pattinson, Australia T20I leg-spinner Fawad Ahmed and Australia T20I batsman Ben Rohrer – the Renegades have featured in eight of the 20 highest-rating regular-season matches in BBL history.

More than four million Australians have tuned-in to Renegades matches during the first two seasons of the tournament, netting an average of 252,000 viewers per game.

Coventry said the BBL’s new partnership with Channel 10 would see all games broadcast live across a five-year contract, sparking new demand for sponsorship opportunities.