This powerful campaign from VicHealth is designed to encourage, motivate and inspire women to become more active. It’s based on Sport England’s highly successful This Girl Can campaign, which inspired 3.9 million women in England to get active. Through VicHealth, Australia is the first country to license the world-renowned campaign.
This Girl Can – Victoria is more than a physical activity campaign. This is about empowering women to feel comfortable in their bodies and in public spaces. This is about women getting active whenever, wherever and however they choose – without worrying about being judged.
To find out more about VicHealth and the This Girl Can campaign, visit thisgirlcan.com.au.