Mars, carsales strengthen partnerships | Melbourne Renegades - BBL
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Mars, carsales strengthen partnerships

03 October 2018

The Melbourne Renegades are proud to announce a strengthening of its partnership with iconic Australian brand MARS® and a contract extension with Major Partner, carsales.

MARS® has been a Principal Partner with the Renegades for the last two years, occupying prime position on the front the club’s BBL playing shirt.

This season the MARS® logo will also be displayed on the WBBL playing shirt, as shown by recruit Anna Lanning at the launch of the club's WBBL match in Ballarat on Tuesday.

“MARS® has a long history of partnering with great Australian sports teams, and we are delighted to see our relationship with the Melbourne Renegades continue for a third year as a Principal Partner for both the Women’s and Men’s teams,” Mars Wrigley Confectionery Marketing Director, Suzanne Morrison said.

“Big Bash League Fans know how tense a good game of cricket can be, and so this expanded sponsorship was the perfect opportunity to increase our support across both the BBL and WBBL as we launch our new brand campaign ‘Enough Chocolate to Deal with Anything’ across multiple channels.”

carsales, a Major Partner with the Renegades for the last two years, has renewed its partnership across the BBL and WBBL teams for another two seasons.

“Australian families are one of our most important audiences and during a time of year where it is traditionally difficult to capture their attention, the WBBL and BBL has demonstrated a unique ability to give our brand a platform to remain visible and top of mind,” carsales Chief Marketing Officer Kellie Cordner said.

“This season shapes to be a landmark period for the Big Bash League and we are delighted to have the carsales branding once again featured across the Melbourne Renegades WBBL and BBL teams supporting their pursuit of the ultimate success throughout the summer.”

Last weekend’s Women’s T20 International between Australia and New Zealand was broadcast live on Channel Seven to a peak television audience of almost 1.3 million viewers.

Renegades CEO Stuart Coventry said interest in the WBBL is also at an all-time high.

“Two of our brightest young talents, Sophie Molineux and Georgia Wareham, played in that international on the weekend and we’re really excited about what they’re going to produce when the WBBL gets underway in December,” he said.

“There is no doubt our female players are getting a lot more attention as we enter WBBL|04.

“It’s through partnerships like the ones we’ve enjoyed with MARS® and carsales that we’ve been able to grow the Big Bash product quite significantly in recent years and we’re really excited to take these partnerships to a new level this season.”