The partnership will see the company’s branding displayed on the player’s jerseys, ground signage and other Renegades collateral.
The agreement, which covers the next two BBL seasons and next WBBL season, is a significant boost for the club with the summer of cricket now firmly in people’s minds.
Melbourne Renegades CEO Stuart Coventry said the Club was proud to be partnering with such a recognisable national brand.
“We’re delighted to welcome carsales.com.au to our Renegades family for the seasons ahead. Buying or selling a vehicle is a process millions of Australians go through and carsales.com.au is working harder than ever to develop new technologies and make the process as smooth as possible. When it comes to hard work and giving people the best experience this summer, the parallels with what we deliver in BBL and WBBL were obvious,” Coventry said.
“This is an exciting time for our club following the highly successful launch of the WBBL last season. There’s no doubt we deliver the best family entertainment package over the summer and we’re proud to have Carsales.com.au working with us to achieve our goals.”
carsales Chief Marketing Officer Kellie Cordner said the company was excited to branch into cricket and support a growing form of Australian family entertainment. ““Mums and dads are our biggest and most important audience and if you look at the attendances of the Big Bash League last season, it shows the public has really taken to the short form of the game. The Renegades derby against the Stars saw a sell-out crowd at Etihad Stadium. The fans simply love it.”
We are thrilled to be part of the ongoing growth and popularity of the Melbourne Renegades ahead of what will be a huge season of sixes and crowds on their feet applauding,” Cordner said.